About Vara Allied

Our mission at Vara Allied is to develop long term partnerships with our clients by providing the right product at the best price and efficiently dealing with all aspects of the importing process.

Our people

Craig Tyrrell

Having purchased the business in mid 2017, Vara Allied has continued to provide stable support for companies wanting to improve their margins through importing.  

With a degree in Engineering and over 18 years of experience in project engineering, Craig brings design and production expertise to Vara Allied. Having previously worked as the client representative, this gives Craig a greater understanding of customer perspective and expectations.

Ross Gobby
Operational Support

Since founding Vara Allied in 2004, and importing independently for his own successful retail business prior to this, Ross could see how his contacts and experience would be valuable to other companies. Never satisfied with the status quo, Ross constantly strived to minimise costs and improve systems, knowing through his years of experience that it is only with constant evolution and growth that businesses remain competitive and profitable.

Kerry Evans
Accounts / Sales

With an accounting degree and over 15 years experience working with Vara Allied, Kerry has the practical knowledge to streamline the administration of importing. 


Vara Allied has been importing products from Asia since 2004. The idea began when Ross Gobby, then a director of a successful retail business in Perth, decided to import from China to reduce costs and increase his own profit margins in the late 1990's. After several years of working through the many varied and costly issues, Ross initially took this concept to other companies in Western Australia, and subsequently businesses throughout Australia, to import a diverse range of products.

Craig Tyrrell joined the company in 2015, and is now director of the company bringing engineering and design experience and a fresh perspective to product sourcing and importing.  Vara Allied's clientele is growing throughout Australia and Worldwide, with China being the predominant but not sole supplier of goods.

Ready to start sourcing & importing from overseas?
Get in touch with the Vara Allied team

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